Wednesday, April 7, 2010

Nike Releases Tiger Woods Commercial

I haven't talked about Tiger Woods because I didn't have anything to say. He's an amazing athlete, I'm told.  He's a handsome man.

Money, power, celebrity, and adulation can breed bad decisions. Woods held his press conference. What's left is personal reflection.

I appreciate that Nike and Electronic Arts did not drop him, unlike his other sponsors. Yet, I haven't been so annoyed by a Nike commercial since the jogger ran to the song Revolution by The Beatles. It just seems exploitative of Tiger, his father, the situation, and its audience. Watch the commercial and let me know what you think. Exploitative or appropriate?

{Script, Father's voice from 2006: Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything.}

Nike Releases Tiger Woods Commercial

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